Thursday, February 20, 2014

Press Release: OPI Sheer Tint Top Coats!

Press Release

I have a second OPI Press Release for you this afternoon! This time is a collection of sheer colored top coats designed to either be worn alone or to change your current manicure. They seem like sheer jelly polishes and I'm anxious to try them in person! Below is the press release:

“A touch of color can change everything!”

OPI Launches NEW Color Tinted Top Coats

This spring OPI takes nail color to the next level with revolutionary Sheer Tints, the brand’s first-ever, pigmented top coats.  Sheer Tints by OPI offers a fresh take on traditional top coats with the introduction of four new vivid hues in Blue, Pink, Yellow and Purple.  An infusion of transparent color with high shine, these top coats can be worn alone, with a base coat for a playful sheer or layered over any shade to create an alternate finish for a progressive nail look.  
“Nail color is all about self-expression; apply Sheer Tints over your favorite OPI Nail Lacquer to achieve your dream shade, accent glitters and darks or transform crèmes and shimmers,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP.  “Make a statement by creating an ombre design that is on-trend, then add several coats to create dimension.”
Sheer Tints by OPI includes the following hues:

I’m Never Amberrassed
Liquid amber morphs into a veneer of yellow tint that is anything but bashful.

Be Magentale with Me
Give your nails the sweet treatment with this sheer pink tint.

Don’t Violet Me Down
You can count on this crystal sheer amethyst.

I Can Teal You Like Me
It’s obvious you’re head over teal in love with this sheer blue.

Sheer Tints features OPI’s exclusive ProWide Brush for the ultimate in application. Sheer Tints will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and for $9.00 ($10.95 CAN) suggested retail for each nail lacquer. 
For more information, please call 800-341-9999 or visit Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

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